Introducing: The LARQ Pitcher – Pure water beyond filtration

The LARQ Pitcher is the first multi-stage countertop water filtration system that goes beyond filtration to not only eliminate pollutants but also prevents bio-contaminant growth.* The LARQ Pitcher opens up a whole new class of water filtration systems.

*In lab testing, PureVis prevents and deactivates naturally occurring heterotrophic bacteria that may cause odor and impact the taste of water compared to non-UV treated water pitchers.

Brilliantly clean water beyond filtration. 

What does “brilliantly clean water beyond filtration” mean? 

It’s more than just a catchy tagline. The LARQ Pitcher offers exceptional filtration of common contaminants with completely reimagined filters that challenge what you know about traditional filters today. And that’s just the first step. 

With the filtration of chemicals in treated tap water, filtered water is susceptible to bio-contamination—in other words, it’s literally unprotected water, a perfect breeding ground for bacteria. The LARQ Pitcher is the first countertop water filtration system to have the ability to prevent bio-contaminant growth with our proprietary PureVis™ UV-C LED technology. Learn more.

How does PureVis™ prevent bio-contaminant growth?

Our proprietary PureVis™ technology uses 280 nanometers of non-toxic UV-C LED light. This germicidal range of UV-C light is invisible to the eye and catastrophic for bio-contaminants. The UV-C light destroys the DNA of bio-contaminants. Read more about our technology here.

Why reinvent the pitcher? 

Traditional water pitchers on the market today mostly improve the cosmetic profile of water like the taste but need serious improvements on performance. The majority of water you drink is at home (even more true in the current pandemic), making it more important than ever for your water pitcher to purify effectively and provide you with crisp, clean drinking water. This is where the LARQ Pitcher comes in, but more on the science-y stuff later

First, let’s talk about the water crisis that’s impacting the environment and our health. 

An aging water infrastructure has health consequences

  • Did you know the U.S. water safety standards haven’t been updated in over 50 years
  • 27 million Americans are served by water systems violating health standards established by the Safe Drinking Water Act
  • Additional contaminants that emerge from the water mains and pipes in aging homes are never reported in municipal water quality reports.  
  • In fact, a 2012-2014 study found that nearly 21,000 municipalities across the U.S. issued Boil Water Advisories for microbial contamination.

19 million people become ill each year due to contaminated water

These issues contribute to an environmental crisis.

Since the LARQ Bottle launched in 2018, more than 95,637,301 single-use plastic water bottles have been saved from entering the landfill. Unfortunately, during the same time nearly 1,000,000,000,000 (that’s a trillion with a capital T) single-use plastic bottles have been tossed away–likely due to inaccessibility to clean drinking water. 

It’s hard to make sustainable decisions if it means putting your health at risk.

Traditional Pitchers fall short of a complete solution

While traditional pitchers focus on improving taste, they only trap and collect pollutants, making the filter itself a source of contamination. In just 2 weeks, your pitcher is riddled with germs. 

This is why we need to go beyond filtration.   

The engineering team at LARQ pinpointed these fundamental issues with common filters after months in the lab. Based on our findings, we knew we needed to create an at-home water purification system that was uncompromising in achieving these priorities: 

  • Deliver the best-tasting water
    Taste is important for our personal pleasure but also eliminates the need to reach for plastic bottles.
  • Remove Contaminants
    Waterborne contaminants like PFAS/PFOS, HAA5, VOCs, lead, mercury, copper, and cadmium can pose serious health risks. Even if your water tastes fine, it’s not necessarily safe to drink.
  • Eradicate sources of reverse contamination
    A system that goes beyond filtration to keep the water and vessel clean.
  • Intelligent filter replacement
    Water consumption varies greatly between households, and filter lifetime is notoriously difficult to track. Changing the filter too soon is wasteful, and delaying filter replacements leave the potential for reverse contamination. This model simply doesn’t work for us. 
  • Better filters for the planet
    Traditional filters, while better than plastic bottles, still produce a small mountain of plastic every year. We set to design a filter that is better for the planet and better for you.

With this blueprint, we were determined to create a water pitcher that could go beyond filtration. 

Reimagined filters like you’ve never experienced before

The filters you’re probably accustomed to are these elongated tube-shaped clunky plastic filters that spit out filtered water from the bottom into your pitcher. These models on the market today do little more than removing chlorine and reducing a small handful of contaminants—a cosmetic treatment.  Other heavy-duty filters will literally filter out everything from the water, including beneficial minerals, and making them impractical, wasteful, and frustrating

We wanted to rethink the filter from the ground up, starting with first principles. The foundation of our filter had to be a sustainable material. A fundamental challenge in finding the right filter design was balancing filtering efficacy, with lifetime and filter speed. We knew we had to find the goldilocks zone of efficacy, sustainability, and practicality. This turned out to be no simple task. Early filter prototypes either clogged too easily or didn’t quite perform the way we wanted. We nearly gave up as we thought maybe a completely new filter redesign had fundamental limitations.  

“What if the issue isn’t in the media mix but in the geometry?” asked Li Zhang, our Chief Engineer. 

This was a moment of insight for the team. Traditional filters were elongated tube structures (the “classic” water filter look). We found that this worked fine to improve flavor and chlorine removal, but when this geometry is tasked with heavy metals they tend to clog easily due to its limited surface area.   

By flattening the filter geometry we were able to maximize surface area for the perfect balance between efficacy, filter speed, and lifetime. 

In terms of performance, our filters outperform filters in their class and last up to 50% longer than the leading filter.

We’re proud to announce that we will be offering two types of filters, giving you the flexibility to choose the option that best suits your needs. 

The Essential Filter

Recommended for basic protection against common contaminants and improved taste. The Essential Filter removes: 

  • Chlorine
  • Mercury
  • Cadmium
  • Copper
  • VOCs

The Advanced Filter 

Recommended for 360º protection against harsher contaminants and improved taste. The Advanced Filter removes:

  • Chlorine
  • Mercury
  • Cadmium
  • Copper
  • HAA5
  • VOCs
  • Lead
  • Particulates
  • Benzene

The Design

Thoughtful design is our pride and joy—aside from our PureVis™ technology, of course. Because it wouldn’t be a LARQ product if it weren’t ripe for another design award, we’ve also made sure the LARQ Pitcher is something you’ll love having on your countertop, or at the dinner table when you’re entertaining. Can you say “kitchen envy”

Check out these brilliant colors our Insiders helped us choose! 

LARQ Pitchers in Pure White and Monaco Blue
LARQ Pitchers (shown left to right) in Pure White and Monaco Blue

We wanted the overall appearance of the pitcher to look elevated, feel sturdy, and to be easy for people of all ages to handle. We love the look and feel of a glass pitcher but glass is fragile and heavy—not ideal for a pitcher you want to use long-term. With that in mind, we decided to use a BPA-free polymer —a premium material that perfectly mimics the look of glass, and we think you’re going to love it. It’s BPA-free, BPS-free, tough, lighter, and easier to handle

It had to be easy to fill up, too. Instead of using all of your fingers to pry open a lid, we made refilling the LARQ Pitcher easy-peasy. The spring-loaded door drops when the water from your faucet comes in contact, and the ultra-smooth finish of the lid allows the water to glide into the top chamber effortlessly–we call this the one-handed fill

refilling the LARQ Pitcher with tap water with one hand
The one-handed fill

While we share the same core PureVis™ UV-C technology between the LARQ Bottle and the LARQ Pitcher, we wanted to add features that were uniquely important for an at-home product, and it had to be effective and intelligent. We added sensors for intelligent filter life tracking and integrated sensors that monitor your local water quality—but more on that neat stuff later! To achieve the needed efficacy and appropriate sensor placement, we designed the PureVis™ technology to sit inside the pitcher hopper. We call it the PureVis™ Wand. The PureVis™ Wand is removable, which means the pitcher is dishwasher-safe.

As for our signature lighting feature similar to our LARQ Bottle, the LARQ Pitcher features a racetrack-like LED situated under the hopper. When it illuminates in each of its colors, there’s a soft glow that instantly catches your attention. The LARQ Pitcher will emit a breathing blue light when activated manually or during an automated purification cycle. When your filter needs to be replaced, the LARQ Pitcher will emit orange light.

PureVis™ Wand

The Complete Solution

Many months, countless hours, numerous cups of coffee, and innumerable Zoom calls later, we’re thrilled to introduce you to the LARQ Pitcher—the most advanced countertop water filtration solution the world has ever seen. 

Don’t just filter—purify. 

Traditional pitchers only trap and collect pollutants, which actually ends up reverse-contaminating your water. That’s why we invented the LARQ Pitcher. The LARQ Pitcher goes beyond filtration with unique 2-step filtration and purification. 

Step 1 – Better filtration

Our innovative plant-based filters effectively remove pollutants like lead, chlorine, mercury, PFAS/PFOS, HAA5, cadmium, VOCs, and more to deliver the best-tasting water without compromising efficacy

Step 2 PureVis™ technology 

Go beyond filtration with our proprietary PureVis™ technology, which improves the quality of your water by preventing bio-contaminant growth*. Learn more. *In lab testing, PureVis prevents and deactivates naturally occurring heterotrophic bacteria that may cause odor and impact the taste of water compared to non-UV treated water pitchers. 

Why upgrade to the LARQ Pitcher?

It tastes damn good

Our unique 2-step filtration and purification process leave you with perfectly crisp drinking water—which means better coffee, better tea, better cooking, and better hydration. 

Intelligent filter life tracking

Not sure when to replace your filter? Every household is different. The LARQ Pitcher is equipped with intelligent filter life tracking to let you know exactly when to replace the filter with glowing orange light—better for the planet and your wallet. 


PureVis™ technology activates every 6 hours to keep your water clean by preventing potential bio-contaminant growth. The LARQ Pitcher will glow with a blue light to let you know when it’s purifying. 

More sustainable 

Traditional filters are made of clunky plastic that pollutes our environment. Our reimagined filters use 75% less plastic and even last 50% longer than traditional filters without sacrificing performance. No compromises here.


Last but not least, the LARQ App (iOS only) is compatible with the LARQ Pitcher. The integrated sensors we mentioned earlier will connect to the app, allowing you to monitor and better understand the quality of your local water supply to give you personalized filter recommendations

LARQ App Preview

Intelligent filter life tracking takes the guesswork out of filter replacements. Based on the data tracked with the nifty sensors in the LARQ Pitcher, the app will recommend the perfect time to order replacements—no need to count the days. Oh, and in case you were wondering, you can easily order replacements directly in the app. Brilliant.

Want to be among the first to experience brilliantly clean water beyond filtration? 

Get yours now! 



Introducing the all-new LARQ Bottle Movement Terra Edition

“Excited” is an understatement for what we’re about to share with you. We just dropped all-new colorways for our award-winning LARQ Bottle Movement. We’re calling this earth-inspired release the LARQ Bottle Movement Terra Edition

“Terra” is the Latin, Italian and Portuguese name for Earth. A fitting name to call these earth-toned colorways. Inspired by the beauty of Mother Earth, the Terra Edition is a reminder of the adventures we’ve yet to explore. It’s enough to pull us back outside–and let’s face it, outside is where we really want to be these days. 

The LARQ Bottle Movement is ultralightweight and non-insulated, so whether you’re backpacking or on a day hike where every ounce counts, you can move with ease. Without sacrificing the self-cleaning and on-the-go water purification of PureVis™ UV-C LED technology. Yep, zap germs and get on your way to exploring the wonders of Mother Earth. Where will you go next with the LARQ Bottle Movement?


LARQ Bottle Movement Terra Edition in White/Dune
LARQ Bottle Movement Terra Edition in White/Dune

As Californians, white sandy beaches are a part of our DNA. Dune is inspired by the beaches and seaside hiking trails we know and love. Feeling the sand between your toes, sunbathing with a good book on a warm day, or watching the sunrise with a loved one–the beach reminds us of a calm we strive for every day. 

LARQ Bottle Movement Terra Edition : White/Dune
LARQ Bottle Movement Terra Edition in White/Dune



LARQ Bottle Movement Terra Edition in White/Pebble
LARQ Bottle Movement Terra Edition in White/Pebble

Our inner waterfall-chasers felt that Pebble perfectly embodies the majestic waterfalls that wash over every unique rock or pebble that reside there. We’re reminded of that feeling we get after a 10-mile hike where we finally hear the water crashing down. We’re ready to dip our toes in! 

LARQ Bottle Movement Terra Edition: White/Pebble
LARQ Bottle Movement Terra Edition in White/Pebble


LARQ Bottle Movement Terra Edition in Black/Clay

We couldn’t do Mother Earth justice without including a substance from the Earth itself. Clay naturally occurs from the ground in areas where streams or rivers once flowed. It’s a product of the ecosystem–made from minerals, organisms, and forged by the climate over time. Clay is a true tribute to the wonders that the Earth has to offer. 

LARQ Bottle Movement Terra Edition in Black/Clay
LARQ Bottle Movement Terra Edition in Black/Clay


LARQ Bottle Movement Terra Edition in Black/Pine
LARQ Bottle Movement Terra Edition in Black/Pine

From the deep greens to the rich scent, Pine is the scent of adventure for us. Trees are a vital part of our environment. They provide oxygen, store carbon, stabilize soil, and are home to much of the world’s living organisms. While humans are generating more carbon emissions, it’s more important than ever to continue planting trees and caring for our existing forests. 

LARQ Bottle Movement Terra Edition in Black/Pine
LARQ Bottle Movement Terra Edition in Black/Pine

We’re thrilled to follow our core LARQ Bottle Movement colors with the gorgeous earth-toned colorways of Terra Edition. Get your hands on the new Terra Edition today. Effective germ-busting PureVis™ UV light in a light-as-air, non-insulated bottle. Stay tuned for an exclusive Terra Edition series in the weeks to come!



The DIY Bust-a-germ Box: Sanitize your household objects in a pinch!

With resources running low, our wonderful LARQ Community has been asking us how to use the LARQ cap in other ways. So, we’ve been experimenting and testing to find out how. You can actually leverage our PureVis™ UV-C technology to neutralize bio-contaminants from common items like your cell phone, keys, remote, or even your keyboard! This means there is less need for using single-use disinfecting wipes and paper towels. If there’s a way to reduce, you know we’ll always take it. Since we’re all quarantined safely at home, we’ve concocted a step-by-step guide to making your own method of sanitizing objects at home with things you most likely already have around the house–including your LARQ Bottle’s cap!

We’re calling it: The Bust-a-germ Box

How it works

With the scientifically proven power of UV-C LED technology, PureVis™ is effective at neutralizing bio-contaminants in Adventure Mode, a 3-minute cleaning cycle you can activate with a double-tap of the button. UV-C is germicidal at 200-280nm, and our PureVis™ technology operates at the optimal 280nm wavelength to bust germs. The power from UV-C at this wavelength can effectively neutralize bio-contaminants from the air, surfaces, and water. 

There’s a lot of misinformation out there about how UV technology works to neutralize bio-contaminants. Devices like UV wands aren’t as effective because they require optimal conditions. UV-C is most effective in environments where the distance between the UV-C light and the object is controlled and the duration of sterilization is controlled–which is why we cooked up this Bust-a-germ Box DIY recipe to help you take household items and upcycle them to sanitize items around your home! 

With The Bust-a-germ Box, you’ll be taking your LARQ Bottle’s cap and putting it to use outside of the usual self-cleaning and water purification in your LARQ Bottle! This DIY will allow you to eliminate germs from things like your keys, remote controls, phones, and just about anything that can fit into it without obstructing the light!

The Bust-a-germ Box works best with objects that have flat or curved uniform surfaces. Items like glasses, headphones or a computer mouse are great examples of things you can sanitize.

Pack it up, box it in, Let me begin
I came to clean, infect me that’s a sin
I won’t ever slack up, cold you better back up
Try and stop the world and yo the whole crew’ll act up
Get up, stand up, c’mon, wash your hands up
If you’ve got the inklin’, use our box for cleanin’

inspired by “Jump Around” – House of Pain

Before you start:

  • Ensure that you remove as much lint and dirt as possible from items that you are using in the Bust-a-germ Box. UV-C is effective in neutralizing bio-contaminants that are invisible to the naked eye, so physical sediments like dirt or dust are not going to be removed by the UV-C light. 
  • Sanitize all the pieces for The Bust-a-germ Box
  • Sanitize your work surfaces 
  • The Bust-a-germ Box works best with two LARQ Bottle caps
  • Avoid direct contact with skin and eyes! 
  • Please be careful when handling any sharp objects

What you’ll need:

LARQ icons for aluminum foil, pen, and box cutter

  • A LARQ box or a similar box that is close to 11”x4”x4” (28.2 x 10.16 x 10.16 cm) in size.
  • Aluminum foil
  • Tape
  • Box cutter
  • Ruler
  • Pen, pencil, marker or marker
  • Protective gloves

The Bust-a-germ Box

This ideally requires two LARQ Bottle caps for maximum efficacy. The PureVis™ light emitted will cover more surface area so you can sanitize objects with ease. 

  1. Upcycle a LARQ Bottle box and measure about 4 inches (10.16 cm) from left to right. Repeat on the right side.Step 1 Bust-a-germ box. Measure 4 inches from the left and the right and make marks with a pen.
  2. Outline 2 circles where the LARQ Bottle caps will be placed against a side of the cardboard box (we’d recommend a side that doesn’t multiple layers of cardboard when closed). Make sure they are drawn on the same side of the box.LARQ Bust-a-germ box step 2. Outline circles for the LARQ caps where you made the markings in step 1.
  3. Cut out the circular outlines with a box cutter or scissors. Please exercise precaution when doing this! LARQ Bust-a-germ box step 3. Cut out the circles you outlined from step 2
  4. Use tape to line the inside of the box with aluminum foil, leaving openings for the holes where the LARQ Bottle caps will go. LARQ Bust-a-germ box step 4. Use tape to line the inner walls of the box with aluminum foil (shiny side up). Leave holes for the LARQ caps.
  5. Affix the LARQ Bottle caps into the holes you cut out.LARQ But-a-germ step 5. Affix the two LARQ caps in the holes.
  6. Now, you’re ready to toss in a set of car keys, cell phone, face mask or any other small item into the aluminum foil-lined box and activate the PureVis™ technology at the push of the button.
    LARQ Bust-a-germ step 6. Place an object into the box (a smartphone is pictured here). Then close the box.For maximum efficacy, double-click the button of the LARQ cap to activate Adventure Mode–a 3-minute cycle that basks the object with purifying UV-C light. 
    LARQ Bust-a-germ step 7. Double-click the LARQ caps to activate Adventure Mode. After 3 minutes, the cleaning cycle is finished. Then flip your object over and repeat this step.
  7. After the cycle, flip the object over and repeat. 

LARQ Bust-a-germ step 8. Flip the object over and repeat step 7.Double-click the LARQ caps to activate another Adventure Mode cycle. After 3 minutes, your object has been sterilized!

The Bust-a-germ Tube

The tube version of this project will require a cylindrical box or container. Due to the rounded inner surfaces, the PureVis™ UV-C light reflects and covers more surface area of a given object. The tube should be 10.8 x 3.9 x 3.9 inches (27.5 x 9.8 x 9.8 centimeters) or larger in size. We recommend using two LARQ caps for better performance but you can also use one LARQ cap.

Bust-a-germ Tube version by LARQ

The Bust-a-germ Tube Instructions

  1. Upcycle a LARQ Bottle Movement box or tube-shaped container and measure about 7 inches (17.78 cm) down from the cap and make a mark
  2. Take a box cutter and cut the tube in half. Put the bottom piece of the tube aside – you’ll use this if you have a second LARQ Bottle cap (See below for Double Cap instructions)
  3. Take the lid of the tube box and align the LARQ Bottle cap where you want to cut an opening. Outline the LARQ Bottle cap with a pen or pencil.
  4. Use tape to line the inner walls of the tube with aluminum foil. The foil will help reflect the UV-C light to provide more coverage. Line the box lid with aluminum foil being careful to leave an opening where the LARQ Bottle cap will go.
  5. Put the LARQ Bottle Cap into the hole of the lined lid. 
  6. Take the other half of the tube, cut out the bottom piece so you can use it to cover up the bottom of the first half of the box.
  7. With that bottom piece, align the LARQ Bottle cap where you want to cut an opening. Outline the LARQ Bottle cap with a pen or pencil.
  8. Affix the second LARQ Bottle cap to the new opening. Use tape to secure both caps on either end of the bottle. (Tip: Lay both halves of the bottle on their sides to make assembly easier!)
  9. Place an object in the center of the Bust-a-germ and close the opening. You’re ready to double-click to activate Adventure Mode on both caps at the same time to start busting germs!


If you only have one LARQ cap, follow the steps below:

  1. Place a piece of aluminum foil on your tabletop to increase reflectivity and to protect the surface.
  2. Now you’re ready to eradicate germs from things at home that need a serious clean! Double-click the button of the LARQ cap to activate Adventure Mode–a 3-minute cycle that basks the object with purifying UV-C light. After the cycle is complete, flip the object over and repeat. 

Bust-a-germ around the house!

Your high-touch items like house and car keys, your phone, wallet, and even pens should be sanitized using PureVis™ every so often to keep bio-contaminants at bay. But what about high-touch surfaces like doorknobs and other surfaces around the house, you might ask? Don’t worry we’ve got that covered too. 

LARQ PureVis™ Bust-a-germ DIY used on a doorknob to sterilize and eradicate bacteria & virusesLARQ PureVis™ Bust-a-germ DIY used on a AirPods to sterilize and eradicate bacteria & viruses

Get creative with what’s available to you. We used an empty and cleaned yogurt container here. Cut a circular opening for the LARQ Bottle Cap and line the inner walls with aluminum foil. Just make sure the opening of the Bust-a-germ Box fits over the object in question! 

Use LARQ Bust-a-germ to sterilize surfaces and objects around the house.



What is UV-C & How Does it Work?

UV-C light is widely utilized in hospitals to sterilize patient room surfaces as well as in municipal water supplies for decades. It is the invisible to the human eye, a worker-bee of the disinfecting world, and a key component in the LARQ Bottle, the world’s first self-cleaning water bottle.

So, what is UV-C?

UV-C is categorized under a range within the electromagnetic spectrum. You might be familiar with the Sun’s UVA and UVB rays, which have different properties due to each specified range.  UV-C falls within wavelengths of 200-280nm, which is a scientifically proven germicidal range. Hence, the use in hospitals and sanitization facilities.

How does UV-C work?

UV-C rays in the 200 -280nm range have been considered germicidal, which means it has the capability of inhibiting the growth of microorganisms such as bacteria by disrupting the chemical bonds in their DNA and rendering them unable to perform vital cell functions. In essence, UV-C light is killing the germ cells!

Previously, many assumed that 254nm was the optimal level for disinfection, however, this was based on a reliance on Mercury (toxic) vapors which peak at 254nm. To create a safer, non-toxic method of emitting UV-C, we digitized it using LED technology.  LED lasts 40x longer than traditional Mercury lamp counterparts, so it ensures the longevity of the product.  Through the use of UV-C LED, we are now able to harness the disinfecting power of UV-C light at 280nm which has been proven effective against E.coli, Salmonella, Staph, and MSRA, which are naked to the eyes but produce dire consequences to the human body.

While UV-C LED has a number of promising applications, water and surface disinfection are two practical uses where we are already seeing at work. For example, the LARQ Bottle uses a UV-C LED chip in the cap of the bottle to neutralize up to 99%* of bacteria such as E.coli in the water and the internal surface area of the bottle itself. Learn more.

When it comes to uses for UV-C LED, the opportunities are expansive and we are just getting started.

*Based on the elimination of 99.8% of E.coli in a 20-second cycle for all LARQ Bottles.


Introducing: The LARQ Bottle Benefit Edition

We at LARQ would like to take this opportunity to thank you for your support. One percent of all purchases since we launched our first LARQ Bottle in 2018 continues to fund water projects and fight plastic pollution all over the world through 1% for the Planet, a nonprofit network that connects businesses to environmental causes around the world. 

The health of the environment is extremely important to us–it’s our future and the future of our children on the line. At the rate that plastic waste is entering our oceans today, estimates show that by 2050, the amount of plastic waste (by weight) will surpass the amount of marine life in the ocean. 

African boy drinking clean drinking water from fountain

For every LARQ Bottle Benefit Edition purchase, we are donating 5% of proceeds to Well Aware (while supplies last). Well Aware is a nonprofit that brings sustainable and innovative solutions to water scarcity and water contamination so that communities become self-sufficient. Well Aware’s well systems have a 100% success rate while the industry average is a 40% success rate–giving peace of mind to the communities they were built for. A staggering 1 in 10 people lack access to clean water–and in this day and age, this is truly unacceptable. 

Well Aware has provided life-changing clean water to 61 communities and counting to more than a quarter of a million people. Many communities living in water-scarce areas walk for hours to the nearest water source, and these waters are oftentimes contaminated and unfit for human consumption, leading to many cases of illnesses, children dying from diarrhea, and long queues at the local doctor for treatment. 

The sustainable well systems Well Aware have helped reduce disease rates by 64%, increased education by 34% and enabled education for girls by 58%. Not having to worry about waterborne illnesses means that members of the community are empowered to sustain themselves, children can attend school–no longer spending hours in a day fetching water–and families no longer need to relocate in order to be closer to water sources. 

LARQ Bottle Benefit Edition Sahara Gold Bottle


By creating a product like the LARQ Bottle, that works effectively and beautifully, our hopes are that more people will be willing to end single-use plastic bottled water purchases and make a permanent switch to reusable water bottles, and by making all purchases count toward funding projects that help bring safe drinking water to people all over the world, as well as funding plastic cleanup projects and recycling programs, we can cause a ripple effect on a global scale. 


Introducing the all-new LARQ Bottle Movement

We founded LARQ on a mission to help end single-use plastic bottle consumption, so we created the world’s first self-cleaning bottle–equipped with technology that cleans itself and purifies water at the same time. With our proprietary UV-C LED technology, we were able to design a bottle that keeps the bottle stink-free, clean, and safe to drink from without the use of toxic chemicals like Mercury. Now, we’re doing it all again with an exciting new collection.

We wanted to create a lightweight bottle that maximizes capacity for water while harnessing our proprietary UV-C LED technology. Enter the LARQ Bottle Movement–the newest addition to our LARQ Bottle line that features an ultra-lightweight single-wall stainless steel construction and a premium quality silicone sleeve for added grip and protection from bumps and knicks. It’s built for movement.

LARQ Bottle Movement 24oz / 710mL single wall stainless steel self cleaning water bottle powder coated silicone sleeve


The LARQ Bottle Movement is designed for the modern-day goal-getter. Whether it’s conquering that beast of a trail, hitting your a personal record, or squeezing in gym sessions after your 12-hour workdays–the LARQ Bottle Movement is here to keep you healthy and hydrated with pure water on the move. The intentional forward-slash was designed to emulate forward movement and optimism. Be inspired to take on each day with your LARQ Bottle Movement.

The LARQ Bottle Movement uses the same cap as our original LARQ Bottle which means they use the same amazing UV-C LED technology you know and trust. Wondering what the heck a UV-C LED is? We’ll break it down for you…

How it works

The UV-C LED technology is the secret sauce to the LARQ Bottle and LARQ Bottle Movement’s self-cleaning and water purification functions. The UV-C light is emitted at an optimized wavelength of 280 nanometers and bounces off the inner electropolished 18/8 stainless steel walls of the bottle to eradicate up to 99.9999% of bacteria and viruses before they have a chance to grow or multiply, keeping your water and bottle stink-free and safe to drink.

It’s easy. Just fill up your LARQ Bottle or LARQ Bottle Movement with water, press the button to activate Normal Mode, a 60-second cycle of UV-C LED cleaning power that purifies your water. Lastly, #DrinkBrilliantly.

The bottles will intelligently activate a 10-second cycle every 2 hours to maintain the cleanliness of your bottle too! No fuss, seriously.

In this day and age, we’re always on the move and in need of on-demand, on-the-go water purification we can rely on. That’s why we developed LARQ’s proprietary UV-C LED technology and are continuing to create brilliant products that help you stay healthy and hydrated.

LARQ is ready to move when you are.


LARQ x MoMA Design Store NYC

Calling all design enthusiasts and NYC residents! The LARQ Bottle is now available at the MoMA Design Store in NYC on W 53rd Street and Spring Street locations. Visit our bottles IRL now in the store or admire its beauty in the window display on your way to work.

The MoMA is short for The Museum of Modern Art, was founded in 1929. It’s a museum that shares thought-provoking modern and contemporary art. The organization celebrates creativity, openness, tolerance, and generosity. Apart from amazingly designed products from their design store, you can admire contemporary artworks and exhibitions in the MoMA itself (located across the street from the MoMA Design Store). Add this one to your list of places to visit in New York City. The MoMA Design Store is as great a spectacle to see and to take a few pieces of art back home with you (something you can’t do that at the MoMA).

Find LARQ Bottles at these locations:

MoMA Design Store, Soho

81 Spring Street, NY 10012

Between Crosby and Broadway

MoMA Design Store

44 West 53rd Street, NY

Across the Museum, between 5th and 6th Avenues

Not in New York? Don’t fret–you can get your own LARQ Bottle here from the comfort of your bed.

We pride ourselves in having one of the best-looking water bottles on the market–tech aside–so this collaboration holds a special place in our heart. You’ll find some amazing things at the MoMA Design Store that are both functional and pieces of art, like a Molekule Air Purifier (hello, allergy season), or a sleek charging dock for your iPhone or iPad. If you’re in the neighborhood, snap a video and tag us @livelarq in your Instagram stories for a chance to be featured! We love when you meet us in IRL!


Beginner’s Guide: How to set up your LARQ Bottle

Wondering how LARQ Bottle works exactly? Well, wonder no more. (Hint: It’s actually really easy.)

Before you get started, give the bottle a little rinse. This step is probably not necessary because the bottle is self-cleaning, but we’re germaphobes, so we’re gonna do it anyway.

#1 Unlock LARQ

Press and hold the button down for 5 seconds to unlock the bottle for the first time. A white color light will flash signifying that it is unlocked and ready for purifying action!


#2 Give it a good charge

Power that baby up! Remove the cap from your bottle and insert the LARQ micro-USB end into the cap. Then, plug the USB end into a USB wall adapter or USB port of a laptop until the battery is fully charged. You’ll know when it’s fully charged when the green light is steady.


#3 Fill it up

Fill with clear water up to the indicator line. Then, screw on the cap and press the button to get purifying! Press once for Normal Mode, and twice for Adventure Mode. (Do not interrupt the purification cycle by removing the cap or pressing the button!)

Normal Mode Breathing sky blue light


Adventure Mode Pulsing blue light


Safety Mode Pulsing orange light flashes when activated outside the bottle




Normal mode

Drinking water from a trusted source? Then press once to activate Normal Mode, a 60 second cycle with a breathing sky blue light.

Adventure Mode

Need an extra dose of purification power? Press twice to activate Adventure Mode, a 3-minute cycle with a pulsing blue light.

Self-cleaning Mode

Your LARQ Bottle loves to stay clean. That’s why every 2 hours, it will intelligently activate Self-Cleaning Mode, a 10-second cycle with breathing sky blue light.

Travel Lock

Hopping around the world on your next adventure? Hold down for 5 seconds to activate the Travel Lock, which disables Self-Cleaning Mode for travel or storage.

#4 Wait just 60 seconds for brilliantly clean water!

Give your bottle a little whirl (we like to do our happy dance) while your bottle is purifying to spread the UV-C light’s love in there. Now you’re ready to #DrinkBrilliantly with fresh water from a cleaner bottle.

Seems simple enough right? Right! It’s super easy to use and is designed to fit into your life seamlessly. Beauty and brains. Something you never knew you’d want in a water bottle.

Before we let you go, there a few things you should know about your LARQ Bottle. There’s a whole lot of neat features in this thing. Just wait and see.


About your action-packed LARQ Bottle

  • LARQ Bottle is waterproof! You heard that right. Don’t stress about dropping it in the sink or rinsing it off if you got a little dust on it. Its USB has a waterproof rating of IPX7, which means it can handle immersion up to 1 meter (3 feet) in water for up to 30 minutes.
  • Take your bottle on adventures with you! LARQ Bottle is travel-friendly, whether it is traveling internationally (going through TSA), backpacking across the country, or camping. Since it’s a relatively new product, you might get some looks (probably in admiration), but we’ve flown with it and haven’t had any issues getting past TSA.
  • Live your life, charge less. One full charge lasts up to 1-2 months based on 3-4 cycles a day. Normal mode lasts up to 4-8 weeks and Adventure Mode lasts up to 10-12 days. What can we say? It’s ready for action.
  • Fill up with confidence. Refill your LARQ Bottle with water from water fountains, sinks and taps, restaurants, rivers, and even waterfalls (you little adventurer you). The minimum requirement is that the water is clear–no particulates of any kind. LARQ Bottle will eliminate up to 99%* of bio-contaminants (it’s even effective against e.coli) but isn’t going to filter heavy metals or chlorine out of your water. Use in Adventure Mode if you’re ever a little unsure about the water for an added boost of PureVis™ power. *Based on the elimination of 99.8% of E.coli in a 20-second cycle for all LARQ Bottles.
  • It’s quiet. In case you were wondering, LARQ Bottle is completely quiet. No humming, buzzing or singing so you can keep on doing you, uninterrupted.
  • Cold or hot? LARQ Bottle keeps water cold for 24 hours and hot for 12 hours.

And there you have it. A beautifully designed high-tech water bottle was just what you needed in your life to help you #DrinkBrilliantly with pure water anywhere you go.

We know, we’re in love too and we’re not afraid to say it.

Don’t have one yet? Shop the LARQ Bottle here.



Our Partnership with 1% for the Planet

We’re proud members of 1% for the Planet, a nonprofit network dedicated to funding diverse environmental organizations so that together they can have a more meaningful impact on the world’s environmental issues.

one percent for the planet logo

1% for the Planet was founded in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Matthews, founder of Blue Ribbon Flies, their mutual love of the outdoors led them to realize their responsibility in saving it.

As members, we donate 1% of sales to this network, contributing to six core environmentally focused nonprofit sectors: climate, food, pollution, water, and wildlife. How do we know our money is going to the right place? 1% for the Planet approved nonprofit partners are carefully vetted in order to be eligible to receive funding from members like us. They are continuously vetting environmental nonprofits around the world. Being in partnership with 1% for the Planet connects us to nonprofits and working on diverse sets of projects around the world to combat some of society’s major environmental issues.

At LARQ, we’re passionate about doing better, as a brand, and as a company, striving to become a more sustainable business. Not only are we hoping to reduce single-use plastic consumption globally, but we are also hoping that as a business we can strive to reduce our carbon footprint. If we can all make small steps toward leading more sustainable lives, we’d have a greater impact on the world as we know it.


Come say hi, Canada!

We’re live and ready for adventure!

We’re excited to announce that we’re now shipping to Canada! You read that right. Canadian residents: now’s your chance to be among the first to #DrinkBrilliantly with the LARQ Bottle.

shop now button

It’s kind of a big deal.


Due to overwhelming demand worldwide for the LARQ Bottle, our team has been working tirelessly to make LARQ Bottle available internationally, making the first leap by supporting the availability of the product and shipping to Canadian residents.


BUT–we didn’t stop there. You will soon find LARQ Bottles hitting Indigo stores across Canada very soon. If you’re the type of person that wants to touch it and see what it looks like in person, you’re going to want to check them out at Indigo as soon as they hit the shelves. If you’re in the neighborhood, feel free to snap a pic and tag us on Instagram @livelarq!


For all you non-Canadians and non-US residents, we’d like to express how appreciative we are to have such massive demand for our product! This proprietary technology was not easy to develop and manufacture. It is our goal to make LARQ Bottles available everywhere so that every person has water purification in the palm of their hands.

Aerial view of ocean crashing into rocks Photo by Oz MLCN on Unsplash

We’re passionate about tackling the issue of plastic pollution, and it doesn’t stop there. Did you know that a portion of your purchase goes to 1% for the Planet? We want you to feel good about your purchase–inside and out. We know we do.